Wednesday, October 1, 2008

Upper Playground NYC

Finally, we have moved ourselves to NYC as today, Upper Playground opened shop in the East Village. We guess the UP logo and butcher paper covering the store was not enough to squash the rumors, but UPNYC is officially opened. The UPNYC location also has a massive, permanent mural by David Choe on the inside walls, which is a major highlight to the store. Read below for our official word . . .

That's a nice David Choe mural we got there. David is good. You should know by now.

Upper Playground is excited to announce the unveiling of its first East Coast retail establishment in New York City. Upper Playground’s new East Village location will provide shoppers with a unique fashion and fine art experience.

Upper Playground offers apparel for men and women including their popular line of hoodies, t-shirts, jackets, shoes, luggage, and more. Similar to other UP storefronts, the store will feature an exclusive line of localized themed designs from a variety of contemporary artists and designers.

The walls of the new location will be adorned with a permanent art installation from fine artist and NYC resident David Choe. In addition to its NY location, Upper Playground has retail locations in San Francisco, Berkeley, Sacramento, Los Angeles, Portland, London, and Seattle, which also opened this month.

A superFishal design for UPNYC.

WHEN: The store will be open to the public on: Wednesday, October 1, 2008
Store Hours: 11 AM – 7PM, Mon-Sun.

WHERE: Upper Playground NYC
437 East 9th Street, West Space, New York, NY 10009
(212) 254.2233

12Grain for UPNYC.

Grotesk for UPNYC.

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