Upper Playground, celebrity tattoo artist Mister Cartoon, and photographer and director Estevan Oriol recently opened a series of four distinct retail locations in the Skid Row area of Downtown Los Angeles, including a pop up store that features a rotating theme of unique fashion and art concepts for short periods of time.
Beginning on Thursday, August 14th (the same day as Patrick Martinez and Munk One's opening at FIFTY24LA Gallery), the pop up space will be transformed into a tribute to film legends Al Pacino and Robert De Niro as part of their upcoming feature film from Overture Films titled Righteous Kill.
SA Studios Global, the creative agency of Oriol and Cartoon, was selected to create the film’s iconic poster, in addition to managing the street marketing for the movie. The pop up space will become the exclusive promotional headquarters for Righteous Kill and feature a tribute to the film’s stars. Highlights of the space include a customized movie poster wall of all of De Niro and Pacino’s films and plasma screens throughout the room showcasing Oriol and Cartoon’s favorite scenes from Pacino and De Niro’s film repertoire.
In celebration of the film, SA Studios Global has also collaborated with Upper Playground to create limited edition Righteous Kill apparel that will be distributed to key influencers in a variety of markets.
Check out images of the film poster and tees below.