Beginning July 17, 2008, Upper Playground will release a new sneaker every Thursday. Each sneaker design will be available for sale at Upper Playground retail stores and online at beginning at 8 am PST. Each pair of sneakers will retail for $150.00.
The new sneaker series is not the first time Upper Playground has collaborated with adidas Originals. In 2005, Upper Playground partnered with adidas Originals to create a limited-edition BBQ themed sneaker in celebration of the 35th anniversary of the adidas Superstar.