Tuesday, April 15, 2008

Sam Flores x Adidas

Adidas asked Upper Playground to donate the perfect assassin to take on the mission of designing a 15-foot sized Adidas Superstar, and we got Sam Flores to complete the mission. It was part of a competition versus Surface to Air, with Sam making the left shoe and Surface making the right. You know what they say about big feet . . . actually, I don't know what they say.

Here's more of a summary from Creativity-online.com: "Adidas Originals and 180 LA have taken the "huge" aspect of this trend quite literally with the web film "The Left-Right Project," the first film in a series dubbed "Celebrate Originality" that will be rolling out this spring and summer. The film stars a passenger van-sized pair of Adidas Superstars, the brand's iconic shell-toe sneaker, split between the East and West and customized by artists representing each respective American coastline. While the brand's goal to show Originals as "a vehicle for self-expression, creativity, authenticity and individuality" sounds a bit lofty for a shoe, the artists with which the brand chooses to work certainly help. In this case, Sam Flores and Upper Playground represent the left, while NYC and Paris-based Surface2Air collective steps in for the right."


La Family Dub said...

Hi, my name is Johnny. Cool work. I'm working on a story about this project for a magazine based in Mexico City called SPOT. Would it be possible to get more info about the project and your participation on it? Also, if I can get some hight-res pics to include them in the story would be great.

I can send you some magazines as soon as they're ready and of course include credits for the photos and your website.

You can reach me @ 305.525.8988 or via email @ info@lafamilydub.com




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